The branding for Avance Care Group was designed to strike a balance between innovation and empathy — the two core qualities that define the organization.

To capture this, I created a bold and modern visual identity. Vibrant colors and fluid gradients represent forward-thinking and energy, while a swirl element adds a sense of movement and care. The customized typeface used in the logo combines a professional tone with a warm, human touch.

Every element of the design was carefully chosen to communicate Avance’s values — people first, innovative, and empathetic — in a way that feels both authentic and future-oriented.

The website was designed to clearly tell the full story of Avance Care Group — from their vision and values to their innovative approach to care.

Building on the visual identity, the digital design translates the brand into an intuitive and engaging online experience. Thoughtful use of layout, color, and interaction ensures that visitors quickly understand who Avance is and what they stand for. Smart web components — like subtle animations, scroll-based storytelling, and clear content structure — help communicate both professionalism and empathy.

The result is a digital presence that feels human, modern, and purposeful — just like the brand itself.

Deliverables

Brand Guide, Brand Assets, Interactive Webdesign, Slide Deck